nunoncastors

I have an utter contempt for marketing companies and the drivel they churn out. They maunder on about visions and the efficacy of brands, how they need to connect and talk to the consumer, never once breaking their fixed-grin, trendy glasses, façade. I don’t pretend to see through it, I’m a demographic like the rest of you, but I don’t have to like it.

I also don’t have to like the logo for the London Olympics. In fact I hate it. I realise that it is probably awfully clever and that the über-trendy, coke-addled, marketing bod who came up with it is, at this moment, really pleased that their media degree has finally paid off. I just don’t know what it’s trying to say to me except, possibly, that it is in pain. A lot of pain.

For those of you who don’t know what £400k can buy you in terms of “marketing vision” here’s a taster.

Just think, we could have not bothered with the Olympics and spent the money on the NHS. Still, priorities eh?

UPDATE: Apparently someone managed to get a goatse alternative logo onto the BBC website. Classic.
More info on Boing Boing.

Finally, here’s the BBC’s take on the whole debacle.